Others have said we just have a way about us. Maybe its a bit of our original West Coast ease with our East Coast tell-it-like-it-is-ness. We can admit that it’s special. So we see it as a call to share it.
As a studio at the intersection of brand strategy, product creation, and cultural influence, we work with visionary leaders looking for guidance and partnership to strengthen from within, by fostering meaningful connections between company and creative talent.
We believe in a transdisciplinary process that calls upon the core strengths of each contributor in an open and ongoing collaborative manner. Our team is committed to approaching all aspects of product creation with consideration to its social and ecological impact. We ask ourselves and our partners: How can the ways in which we work, and the products we create positively influence outlooks and inform behavior that benefit culture and the planet?
Our holistic approach and the artful capturing of our process, serve as a storytelling vehicle that adds unrivaled value to your brand that cannot be authentically replicated.
We explore, play, experiment, study, critique, learn, recalibrate, and evolve. Constantly.
BRAND STRATEGY
CREATIVE DIRECTION
PRODUCT DESIGN
MERCHANDISING
MFG. PARTNERSHIP
ART DIRECTION
CONTENT & CAMPAIGN
E-COMMERCE
BRAND ACTIVATION
COLLABORATION
MENTORSHIP
TALENT DEVELOPMENT
Elizabeth McGarry
Founder & Creative Director
You can call her “e.” As a Creative Director with over two decades of experience, e is a leader, a builder, an instigator, and a problem-solver.
e.’s design career began in the early aughts when she turned a botched internship in Spain into a dream job in Belgium, honing her skills in conceptual design and brand activation. Upon returning to the US, e. cultivated her love of heritage brands with roles at Nike, Reebok, and New Balance where she became the the go-to designer for iconic reissues and brand-driving campaigns.
e. co-founded one of one of the most sought-after product design studios in the sportswear industry and stays active in her community by mentoring the next generation of change-makers.
Always give credit where it’s due. Eternal gratitude to those who have made DAUGHTERS And Sons a reality with their continuous support and collaboration. And for those who make the work we do shine. Thank you.
Future Generation
Our mentorship experience spans from middle school intros to mid-career pivots. Our commitment to sparking enthusiasm and stewardship for the arts and outdoors can be found in our partnerships and programming with Artist for Humanity, Learn to Surf, The Boys and Girls Club, and Boston Public Schools. We have served mentorship roles in higher education through Harvard, MIT, Northeastern, Boston University, Wentworth, and Massachusetts College of Art and Design. DAS serves as a conduit between industry insiders and up and coming creative talent.
Join us @daughtersandsons.co
